Privacy Policy | Aventyr Partners

1. Introduction

Aventyr Partners (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.aventyrpartners.com (the “Site”), register for our events, or interact with us in any other way.

We operate from both the United Kingdom and the United States. We comply with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the Data Protection Act 2018, the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

By accessing or using our Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please do not use our Site or provide us with your personal information.

2. Data Controller

Aventyr Partners is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, you can contact us at:

Email: kevin@aventyr.global
Website: www.aventyrpartners.com

3. Information We Collect

3.1 Information You Provide Directly

We may collect the following categories of personal information when you voluntarily provide it to us:

Contact Information: Your name, email address, phone number, company name, job title, and any other information you provide when you fill out contact forms, register for webinars or events, subscribe to our newsletter, or communicate with us directly.
Registration Data: When you register for our webinars, events, or workshops (such as the “Crossing the AI Chasm” webinar series), we collect your name, email address, company name, job title, and any additional information you choose to provide during the registration process.
Communication Data: Any information contained in your communications with us, including emails, form submissions, and feedback.
Professional Information: Information about your business, industry, role, and professional interests that you share with us in the course of our consulting engagements or event interactions.

3.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device, browsing actions, and usage patterns through cookies and similar technologies:

Device and Browser Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
Usage Data: Pages visited, time spent on each page, links clicked, referring URL, date and time of access, and other interaction data.
Location Data: Approximate geographic location derived from your IP address (country, region, and city level only).

3.3 Information from Third Parties

We may receive information about you from third-party sources, including:

HubSpot: We use HubSpot as our customer relationship management (CRM) and marketing automation platform. HubSpot may provide us with analytics and tracking data related to your interactions with our Site, emails, and content.
Social Media Platforms: If you interact with our content on platforms such as LinkedIn, we may receive limited information in accordance with that platform's privacy settings and policies.
Event Partners: If you register for a co-hosted event, the co-hosting organization may share your registration details with us.

4. How We Use Your Information

We use the information we collect for the following purposes, each with a specific legal basis under applicable data protection law:

To provide and manage our services (Legal Basis: Performance of a contract / Legitimate interest): To deliver consulting services, manage event registrations, send confirmation emails, provide access to webinar sessions, and distribute materials such as guides, scorecards, and recordings.
To communicate with you (Legal Basis: Legitimate interest / Consent): To respond to your inquiries, send you relevant updates about our services, events, and thought leadership content. You can opt out of marketing communications at any time.
To improve our Site and services (Legal Basis: Legitimate interest): To analyze usage patterns, monitor Site performance, identify technical issues, and enhance user experience.
To ensure security and prevent fraud (Legal Basis: Legitimate interest): To protect our Site, services, and users from unauthorized access, security threats, and fraudulent activity.
To comply with legal obligations (Legal Basis: Legal obligation): To meet our legal, regulatory, and compliance requirements, including tax and accounting obligations.
To send marketing communications (Legal Basis: Consent / Legitimate interest): Where you have given us your consent, or where we have a legitimate interest, we may send you information about our events, services, webinars, and related content that we believe may be of interest to you. You may unsubscribe from these communications at any time by clicking the unsubscribe link in any email or by contacting us directly.

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide information to the owners of the site, and enhance user experience.

5.2 Cookies We Use

We use the following categories of cookies on our Site:

Strictly Necessary Cookies: These cookies are essential for the operation of our Site. They include cookies that enable you to navigate the site and use its features. These cookies do not require your consent.
Analytics and Performance Cookies: These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. We use these insights to improve our Site's performance and content.
Functional Cookies: These cookies enable our Site to remember choices you make (such as your cookie consent preference) and provide enhanced, more personalized features.
Marketing and Tracking Cookies: These cookies are set by our third-party partners (such as HubSpot) to build a profile of your interests and show you relevant content. They work by uniquely identifying your browser and device.

5.3 HubSpot Tracking

We use HubSpot's tracking code on our Site, which sets cookies to track your interactions with our Site, emails, and content. HubSpot cookies may include:

__hstc: Main cookie for tracking visitors. Contains the domain, utk, initial timestamp, last timestamp, current timestamp, and session number. Expires after 13 months.
hubspotutk: Keeps track of a visitor's identity. Passed to HubSpot on form submission and used when deduplicating contacts. Expires after 13 months.
__hssc: Keeps track of sessions. Used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. Expires after 30 minutes.
__hssrc: Whenever HubSpot changes the session cookie, this cookie is set. Set to value “1” and used to determine if the visitor has restarted their browser.

5.4 Managing Cookies

When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your cookie preferences at any time by:

Clearing your browser cookies and revisiting our Site (the consent banner will reappear).
Adjusting your browser settings to block or delete cookies.
Using browser extensions that manage cookie consent.

Please note that blocking or deleting certain cookies may impact the functionality of our Site and your user experience.

6. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

Service Providers: We share data with trusted third-party service providers who assist us in operating our business, including HubSpot (CRM and marketing automation), Vercel (website hosting), and other technology providers. These providers are contractually obligated to process your data only on our behalf and in accordance with our instructions.
Event Co-hosts and Speakers: When you register for a co-hosted event (such as our webinar series with guest speakers), your registration information may be shared with co-hosting organizations or featured speakers solely for the purpose of delivering the event and related follow-up.
Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal data.
With Your Consent: We may share your information for any other purpose with your explicit consent.

7. International Data Transfers

As we operate in both the United Kingdom and the United States, your personal data may be transferred to, stored, and processed in countries outside of your country of residence. When we transfer personal data internationally, we implement appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy and applicable data protection laws, including:

Standard Contractual Clauses (SCCs) approved by the European Commission and/or the UK Information Commissioner's Office (ICO).
Data processing agreements with all third-party service providers that handle personal data.
Assessment of the data protection laws in the recipient country.

8. Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. Our retention practices are guided by the following principles:

Contact and Registration Data: We retain this data for the duration of our business relationship with you plus an additional period of 3 years after our last interaction, unless you request earlier deletion.
Event Data: Registration data for webinars and events is retained for 2 years following the event to enable follow-up communications and event improvement analysis.
Analytics Data: Aggregated and anonymized analytics data may be retained indefinitely as it cannot be used to identify individual users.
Cookie Data: Cookie lifetimes vary by type. See Section 5 for details on specific cookie durations.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

9.1 Rights Under UK GDPR / EU GDPR

If you are in the United Kingdom or European Economic Area, you have the right to:

Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete personal data.
Erasure: Request deletion of your personal data (“right to be forgotten”), subject to certain exceptions.
Restriction: Request restriction of processing of your personal data in certain circumstances.
Data Portability: Request a copy of your personal data in a structured, commonly used, machine-readable format.
Object: Object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
Withdraw Consent: Where processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK or the relevant supervisory authority in your EU member state.

9.2 Rights Under CCPA (California Residents)

If you are a California resident, you have the right to:

Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collecting the information, and the categories of third parties with whom we share it.
Delete: Request deletion of your personal information, subject to certain exceptions.
Opt-Out of Sale: We do not sell your personal information. However, if this changes, you will have the right to opt out.
Non-Discrimination: You will not be discriminated against for exercising your CCPA rights.

9.3 Exercising Your Rights

To exercise any of your rights, please contact us at kevin@aventyr.global. We will respond to your request within 30 days (or within the timeframe required by applicable law). We may ask you to verify your identity before processing your request.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit using TLS/SSL protocols.
Secure hosting infrastructure through Vercel with enterprise-grade security certifications.
Access controls limiting data access to authorized personnel only.
Regular review and updating of our security practices.
Contractual security requirements imposed on all third-party service providers.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

11. Third-Party Links

Our Site may contain links to third-party websites, including LinkedIn, social media platforms, and partner websites. These websites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to read the privacy policies of any third-party websites you visit.

12. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 18, we will take steps to delete such information as soon as possible. If you believe we have collected information from a child, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

Update the “Last updated” date at the top of this page.
Post a notice on our Site if the changes are significant.
Where required by law, seek your consent to the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: kevin@aventyr.global
Website: www.aventyrpartners.com
LinkedIn: Aventyr Partners

For data protection inquiries specific to the United Kingdom, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk.