Crossing the AI Chasm: The GTM Reboot with Geoffrey Moore
Most B2B founders are still using a 1990s playbook for the 2026 market. Join Geoffrey Moore and Kevin McGirl for a high-speed briefing on identifying your true Early Adopters and dominating your beachhead market.
For: Founders, GTM Leaders, Product Owners & Investors in B2B technology.
Free Scorecard for All Registrants
Every attendee receives the “Visionary vs. Safe Bet Scorecard” — a messaging diagnostic based on Geoffrey Moore's frameworks. Fill it in before the session.
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The Problem
Why Does Everyone LOVE Your Demo, But NOBODY Signs the Contract?
“Targeting your TAM is a waste of your Seed round.” In the age of AI, the Chasm is wider, and the “Early Majority” is more skeptical than ever. If your GTM strategy feels like shouting into a void, you aren't missing a feature — you need to diagnose where your messaging is stuck.
The “One Day” International Trap
Founders think they need to “win the home market” before going global. The truth? You will never feel ready. Expansion isn't a reward for success; it's a strategy for it. If you wait for the “perfect time,” your competitor will already be there. Launch today.
The “Ancient Wisdom” Gap
Newer founders are reinventing the wheel. By selling to your whole TAM immediately, you are trying to convince conservative buyers with a product that isn't for them yet. You are missing the Geoffrey Moore “Chasm” Principles: Scale is built on the backs of Visionaries, not the masses.
Execution is Everything
Why Existing Solutions Fail
Winging It
You'll eventually learn the pitfalls, but you'll pay for that education with 18 months of wasted runway and "near-miss" launches.
The Consulting Trap
Most experts know the theory but have never carried a sales quota or managed a burn rate. They provide "Best Practice" decks that gather dust.
The Partnership Myth
Most "strategic partnerships" fail because they lack an execution framework. A logo on a partner page isn't a GTM strategy.
60 Min + Bonus 30 Min Workshop. Zero Fluff.
What We'll Cover
The Reboot
Why the original 'Crossing the Chasm' framework evolved and is more relevant in 2026 than it was in 1991.
The Radar
How to stop chasing 'Pragmatists' and start closing 'Visionaries' who will actually sign contracts today.
The Global Leap
Tactical advice for founders launching internationally — how to turn the Atlantic into your competitive moat.
Live Scenarios
We'll workshop real-world GTM challenges submitted by attendees. Bring your hardest question.
Proven Track Record
What Founders Say About Kevin
“We'd built a strong UK business, but entering the US market required a completely different playbook. We initially approached it in a traditional way and ended up with plenty of theory but very little traction. Kevin rolled his sleeves up with us. He helped us identify our 'Visionaries' first, sharpen our positioning for a US audience, and leverage the right networks to create genuine early conversations. We now have a defined go-to-market strategy, clear direction, and most importantly a live sales pipeline. The difference between theory and execution has been transformational.”
Rich Sinclair
Co-CEO, CTRL Commerce
“Kevin McGirl gave me my first break in the tech industry and taught me the art and science of scaling vertical markets. Fast forward to today, Continuum is having stellar growth in the US and our investors told us that it was too early to look at international expansion and to concentrate on the home market. But when I heard that Kevin was heading back to the UK, I had to jump on this opportunity. Kevin McGirl could build a B2B vertical market on the moon!”
Alex Witcpalek
Founder & CEO, Continuum AI
Top 1% fastest growth company
“Cracking the US market remains the holy grail for many UK software founders, but it's far from straightforward. Kevin has first-hand experience taking a UK start-up into the US market and scaling it through to a successful exit. Founders thinking about expanding into new geographies or verticals would benefit from his practical perspective on how to approach it in a disciplined way.”
Anthony Platt
Investor Viewpoint
“I was introduced to Kevin McGirl by an investor to help our team establish a GTM strategy. We were intimidated by the task of tackling a huge potential market served by established legacy providers and were told by a number of agencies that we would need to raise funding to support a substantial marketing budget. In contrast, Kevin approached our dilemma with a bootstrapping founder mindset. He worked with us to fully understand our competitive differentiation. He then shared the principles of Crossing The Chasm and the need to focus on gaining an initial beachhead with early adopters. Rather than attempting to boil the ocean, we are now 100 percent focused on a clearly defined ICP in a specific geographic region and are launching with confidence.”
Simon Eyre
New Product Launch
“Aventyr's 'Early Adopter Radar' framework totally changed how we viewed our roadmap. This is our first start-up and with Kevin as our coach, we stopped building for everyone, narrowed our focus, and started to deliver value for a specific vertical market. He introduced us to the concept of visual reconnaissance, which completely redefined how we spot our early adopters. The Bath Entrepreneurs programme has given us an amazing opportunity to learn from a seasoned, exited founder. Having Kevin as a mentor has been an absolute game changer for our launch.”
Kaushik Akella & Ethan Donkor
Startup Mentorship
“When we were first considering launching Prima in the US market, Kevin McGirl was the first person we called. He had already proven that a UK B2B tech business could launch and scale successfully 'across the pond'. By following Kevin's path and playbook, we were able to quickly gain traction and still maintain our growth in our home market.”
Maria Johnson
UK to US Launch
Event Details
Mark Your Calendar
Your Speakers
Meet the Experts
Geoffrey Moore
The “Godfather of GTM”
Author of the tech industry's most influential strategy book and advisor to companies like Salesforce, Google, and Microsoft. The man who literally defined the Chasm helps you cross it.
Kevin McGirl
Exited Founder & GTM Sherpa
Exited tech founder and founder of Aventyr. Kevin helps B2B tech leaders master GTM execution and international expansion with battle-tested playbooks.
The “Visionary vs. Safe Bet” Scorecard
Is Your Messaging Stuck in the Chasm?
The “Safe” List
The Pragmatist Trap
The “Edge” List
The Early Adopter Hook
The Verdict: If you checked more boxes in the “Safe” column, you are marketing to the “Early Majority.” They will love your demo, but they will wait for your 100th case study before they sign a contract. You are stuck in the Chasm.
Stop Chasing the TAM. Start Winning the Beachhead.
You've diagnosed the problem. Now, join Geoffrey Moore and Aventyr to fix it. We're going deep into the “Bowling Pin” strategy to help you find the customers who sign today.
Geoffrey Moore & Kevin McGirl
April 15 · 10:30 AM CST
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Free · Limited seats