Find Your Early Adopters. In One Session.
A 90-minute diagnostic sprint for growth leaders at every stage. Whether you're searching for your first ten customers, breaking into a new vertical, or evaluating why a portfolio company has stalled — every growth challenge is an early adopter problem in disguise.
Built on Geoffrey Moore's Crossing the Chasm framework. Calibrated across 14 verticals and two continents.
May sessions across UK & US timezones. Dates confirmed once your cohort is set. Closes when full.
Your host
Kevin McGirl
44 years of B2B GTM execution
$1m
ARR deal won against Salesforce
Included
Copy of Crossing the Chasm
Geoffrey Moore
Every growth challenge has the same root cause
It doesn't matter what stage you're at. The problem is always early adopters.
A pre-revenue startup can't find its first ten customers. A £5m ARR company can't break into the next vertical. A Series B business is burning runway chasing buyers who keep saying “not yet.” Different stages. The same root cause.
Geoffrey Moore identified it thirty years ago and nothing has changed: every company, at every stage, has to cross the Chasm between the early adopters who will buy before there's proof, and the early majority who won't buy until there is.
Moore's Technology Adoption Lifecycle — the Chasm is between early adopters and the early majority.
This session is for three types of growth leader:
Early Stage
Finding your first customers
You have a product. You have a market. You don't yet know which slice of that market will buy before everyone else does — and you're wasting time and runway on people who won't.
Growth Stage
Expanding into new territory
You've won your beachhead. Now you need to move — a new vertical, a new channel, a new geography. Every expansion resets the Chasm. The early adopter profile is different every time.
Investors
Portfolio companies that stalled
Good product. Good team. Growth has slowed and nobody can clearly diagnose why. Nine times out of ten it's a Chasm problem. Consider it essential due diligence.
What the session covers
Find Them. Attract Them. Leverage Them.
Every early adopter challenge — regardless of stage, sector or geography — maps to one of three problems. Most growth leaders are stuck on the first one and don't know it. The session works through all three in sequence, using your actual organisation and your actual data.
Find Them
Your TAM is full of pragmatists who won't buy yet. Early adopters are in there — but most CRMs can't tell the difference. We'll score your prospects against your calibrated ICP and identify exactly who they are before you leave the room.
Attract Them
Early adopters don't respond to "proven and scalable." They respond to unfair advantage, transformation, and being first. We'll audit your messaging and fix the language that's accidentally filtering out the buyers who would actually say yes.
Leverage Them
Your first early adopters are the bowling pin. Everything after — the next vertical, the next geography, the Early Majority — depends on how deliberately you leverage them as proof. We'll map the sequence so nothing is left to chance.
What happens in the 90 minutes
A sprint, not a lecture.
The preparation tools mean you arrive with your thinking already structured. The session doesn't start from scratch — it starts where most consulting engagements end. Every minute is working time.
Max 10 founders per session
The diagnostic frame
Kevin sets the context — why most founders are targeting the wrong buyer, and what the data almost always reveals when you run the EAR Scorer for the first time.
Live example
A real anonymised company run through all three phases with Kevin's live commentary. This is where the framework stops being abstract and starts being your situation.
Hot seats
Three or four participants bring their own organisation live — EAR Scorer outputs, messaging, sequencing challenge. Kevin works through it with the group reacting. You'll learn as much from others' challenges as your own.
The Monday morning list
Every participant shares the one prospect name from their EAR Scorer that surprised them — and what they're going to do about it this week. Group synthesis often surfaces a pattern nobody saw individually.
Open feedback
What's missing? What question didn't get answered? What should the next module cover? Kevin takes notes visibly. This is how the programme evolves — and how Founding Members shape it.
May sessions
Dates shaped around the cohort.
Sessions run in May. Rather than locking dates up front, we're scheduling them around the timezones of the founders who sign up first. When you reserve, you'll tell us your preferred window and we'll confirm the exact date and time once the cohort takes shape.
Preferred window
UK morning
9:00 – 12:00 BST
Preferred window
UK afternoon
13:00 – 17:00 BST
Preferred window
US East Coast
9:00 – 13:00 EST
Preferred window
US West Coast
9:00 – 13:00 PST
Indicative windows only. Final date and start time will be confirmed by email once your cohort is populated. Maximum 10 participants per session.
Reserve today. We'll schedule the session around you.
01
Reserve your place — tools + voucher emailed within 24hrs
02
Tell us your preferred timezone and area of interest
03
We confirm your exact session date once the cohort is set
04
Complete your prep tools, arrive ready, leave with your Monday list
What comes with your place
The preparation tools.
Five interactive frameworks you complete in the week before the session. They're not software products — they're what make 90 minutes of live diagnostic work possible. Arrive with your outputs and the session starts where most consulting engagements end.
Instant access
Five frameworks, no login friction
EAR Scorer
Upload your CRM. Define your ideal early adopter across five dimensions — including Guessworkographics™, the gut instinct layer the data always misses. Score and rank every prospect. Arrive knowing exactly who belongs on Monday morning's call list.
Beachhead Canvas
Six cells. Forces you to define your target customer, compelling problem, whole product, competition, partners, and distribution before you walk in. The single most clarifying exercise most growth leaders have never done properly.
Atlantic Readiness Checker
UK to US or US to UK. Twenty-five checkpoint items. Find out which side of ready you're actually on — before you commit budget to finding out the expensive way.
Bowling Pin Sequencer
Score five potential verticals against market size, whitespace, and adjacency. The vertical you knock down first determines whether you build compounding momentum or spend years resetting.
Messaging Audit
Visionary vs. Safe Bet language checker. Find out which side of the Chasm your messaging is on — and arrive at the session knowing exactly what needs to change.
The honest comparison
What does $497 get you?
One session with Kevin McGirl is a specific thing. Here's how it compares to what most founders reach for when they're stuck on GTM.
Aventyr Founding Member
$497
(£377) · one session
GTM Consultant
$1,900+
per half-day
GTM Agency Retainer
$4–6k
per month, min 3 months
Proven track record
What founders say about Kevin.
“Kevin rolled his sleeves up with us. He helped us identify our Visionaries first, sharpen our positioning for a US audience, and leverage the right networks to create genuine early conversations. We now have a defined go-to-market strategy, clear direction, and most importantly a live sales pipeline.”
Rich Sinclair
Co-CEO, CTRL Commerce
“Kevin McGirl gave me my first break in the tech industry and taught me the art and science of scaling vertical markets. Continuum is having stellar growth in the US. Kevin McGirl could build a B2B vertical market on the moon.”
Alex Witcpalek
Founder & CEO, Continuum AI
“Aventyr's Early Adopter Radar framework totally changed how we viewed our roadmap. We stopped building for everyone, narrowed our focus, and started to deliver value for a specific vertical market. Having Kevin as a mentor has been an absolute game changer.”
Kaushik Akella & Ethan Donkor
Co-Founders, Voxaris AI
“Kevin approached our dilemma with a bootstrapping founder mindset. He worked with us to fully understand our competitive differentiation. We are now 100% focused on a clearly defined ICP in a specific geographic region and are launching with confidence.”
Simon Eyre
Co-Founder, Qoka
Exit 2024
Founder, sales-i
About the framework
44 years. 14 verticals. Two continents. One framework.
Kevin McGirl built and scaled sales-i using Geoffrey Moore's Crossing the Chasm framework — across manufacturing, distribution, brewing, foodservice, automotive and nine other verticals, in the UK, Europe and the US.
sales-i beat Salesforce on a $1m ARR deal. The win wasn't a feature. It wasn't price. It was early adopter alignment — finding the right buyer in the right vertical at the right moment and speaking their language.
The workshop is that process, live. Kevin exited sales-i in 2024. Aventyr Partners is what he built next — to give the growth leaders who come after him a faster route to the same outcome.
14
Verticals scaled
44
Years of B2B GTM
$1m
ARR vs Salesforce
One more thing
The tools took 44 minutes to build in Claude.
The calibration took 44 years.
Anyone can prompt an AI to build a scoring tool. What you can't prompt is knowing that a building materials distributor is called a “merchant” in the UK — and that pitching them as a “distributor” signals immediately that you don't understand their world.
Or that your winning sustainability angle in Europe won't land with US buyers who are still primarily buying on ROI and speed. Or that the word “robust” is a pragmatist tell in nine out of ten demo scripts.
The tools are the preparation layer. The session is where you find out what the outputs mean for your company — and what to do about it on Monday morning.
There's an irony here worth naming
You're about to use a framework designed to find early adopters. Which makes you one.
Geoffrey Moore's framework has one foundational truth: early adopters don't wait for proof. They move before the herd. They tolerate rough edges in exchange for competitive advantage. And when they find something that works, they shape it.
That's exactly what's happening here. The Founding Member cohort is the first group through the door. Your questions and challenges from the session will directly shape what we build next — deeper modules, cohort programmes, future workshops. We're building this in public, with the leaders who show up first.
The Chasm framework says: find the people who want to be first.
If that's you — welcome. You just identified yourself.
Founding member terms
What founding members get beyond the session.
The Founding Member price is $497 (£377). Sessions run in May across multiple dates. When a session is full, it's full — there is no waitlist for the founding cohort.
You're not just attending a workshop
Founding Members are the group who tells us what the next module should be. Every session ends with ten minutes of open feedback — what's missing, what question didn't get answered, what you wish existed. That input goes directly into what gets built next.
Sixty days after your session, you'll receive an email: here's what we changed based on your cohort's input. That's not a marketing email. That's a product update you helped write.
What comes after the founding cohort
The workshop is the first module of a programme being built in real time. Based on what the founding cohort needs most, future modules will include:
- →Deep dive on international expansion — the Atlantic crossing in practice
- →Vertical sequencing — moving from beachhead to full Bowling Pin strategy
- →Partner GTM — finding channel partners who actually produce pipeline
- →The 8-week cohort — for growth leaders ready to go all in
Founding members get first access and preferential pricing on everything that follows.
Reserve your place. Before it's full.
May sessions — closes when full
- One live 90-minute diagnostic sprint — max 10 participants
- Choose your session date in May to suit your timezone
- Workshop Voucher emailed within 24 hours of purchase
- Five GTM preparation tools — instant access
- Copy of Crossing the Chasm (Amazon voucher included)
- Founding Member input — you shape what comes next
Secure payment via Revolut. Your Workshop Voucher and the five GTM preparation tools will be emailed within 24 hours.
Already attended the April 15th webinar? Check your email for priority booking.
A note from Kevin
“You just identified yourself as an early adopter. That's the first sign you're going to do well with this framework. I'll see you in the session.”
— Kevin McGirl, Aventyr Partners